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Is Your Online Business Ready for this Great Christmas Sales Season?

Is Your Online Business Ready for this Christmas Sales Season

Who gets to think about Christmas before the rest of us? 

You, online sellers! And for good reason: being one of the world’s busiest shopping seasons, Christmas necessitates planning. 

That’s why we’ve created this post, the definitive Christmas shopping guide for online retailers!

According to a Telegraph analysis, the typical British family spends £800 on Christmas present buying. 

This is a huge selling opportunity for both small and major online companies, and it is critical to be prepared for the tremendous influx during the holiday season. 

Because this is an “ultimate guide,” I felt a table of contents would be appropriate, so you may jump forward to the sections that are most relevant to you:

 

Tips for General Christmas Preparation

To begin, let’s take a look at some general preparation recommendations for the sales season.

The time is perfect

On December 27th, the appropriate time to begin planning for conducting business next Christmas is. 

Today is your best choice. This is a quick and sweet statement, but it’s vital to remember that it’s never too early to prepare. 

Data from the previous year

The information you gathered last year is priceless. 

You’ll be able to get orders coming down the chimney if you know which goods were very popular with customers, which marketing methods resulted in the greatest sales, and which customer group purchased the most things last year.

Concentrate on the best-selling goods and tactics from the previous year. 

After all, what’s the sense of repeating techniques that failed last year?

You should rely on what worked well last year and spend more on the winners this year. 

 

Analyze your competitors

It’s usually a good idea to keep an eye on your competition to see what marketing methods they’re doing and what items they’re pushing.

Indeed, the rivalry in e-commerce heats up around the holidays, and even your most loyal consumers might rapidly switch to your competitors if they find a better deal.

To prevent losing consumers, you must regularly watch what your competitors are offering and, if required, respond immediately with a counter-offer. 

Keeping your customers informed

Despite the fact that presents are best purchased in advance, everyone appears to buy them at the last minute every year (more on that later). 

Overall, this is hardly a tragedy. The actual issue arises when a consumer orders from your store and it is delivered after Christmas.

You may avoid this by telling buyers about lengthier delivery delays and including a countdown clock in your online store.

Order within the next three days to ensure that your package arrives before Christmas. 

However, offering information for last-minute presents is not the only way to increase sales. 

You may also want to start informing your consumers about Christmas deals via email, social media, and other means.

Indeed, regardless of how amazing your offers are if no one knows you’re making them, how can you expect anybody to take them up in the first place? 

Inform your consumers that Christmas is approaching and that they may already purchase gifts from your store. 

Customer segmentation

As previously said, the information you’ve gathered about your consumers is priceless. 

Use this information to send them personalized emails or to establish advertising campaigns that are specifically tailored to your various client segments.

Some online merchants have already seen a significant rise in sales as a result of targeted advertising.

Reminder about abandoned shopping carts

We’ve all been in that situation. 

We meticulously searched for presents online, placed some items in the shopping cart, and then we were stopped by a phone call, a Facebook notice, a cute kitten video – and that’s it: we just forgot about the shopping cart. 

If your potential Christmas shoppers have given you permission, you should remind them of the items they’ve previously placed in their shopping carts. 

You may accomplish this using email, Google Retargeting, or the Facebook Pixel.

This straightforward method has the potential to be quite effective.

Cross-selling and upselling

Who wouldn’t be delighted to get two presents instead of one? Christmas is a time for upselling.

Here are two well-known instances of this type of sales strategy: 

  • “Do you want fries with that?”

  • The confectionery was intentionally put near the checkout line at the grocer.

  • However, internet retailers may gain from upselling as well.

  • Upselling should always enhance rather than detract from the consumer experience. 

You may do this by presenting the most recent version of a product rather than the previous year’s, or by offering a product that is similar to the ones the consumer has previously chosen.

  • If a customer adds a new digital camera to their shopping cart, you might want to give them extra batteries at the checkout.

  • If a consumer is purchasing a television, you should provide them with an HDMI cable.

  • Is your customer looking to buy flower pots? They will very definitely require potting compost as well. 

 

On an annual basis, 54 percent of retailers that have adopted automated product suggestions have been able to enhance the average value of the shopping basket (Forrester Research 2013).

An important piece of advice: Don’t be greedy! Suggestions should be made within a reasonable pricing range. 

A buyer purchasing a pen for £30 may be interested in purchasing ink cartridges or a good calendar, but not a fountain pen for £495.

Don’t forget that upselling isn’t restricted to things. 

Offering your consumers options like an expedited delivery, extended warranties, or the opportunity to have their gifts wrapped may also result in a rise in sales. 

Upselling does not happen solely while a potential consumer is exploring your store. 

Consider your former clients. Just because they finished the order doesn’t guarantee it was their final buy from your store this holiday season.

You may entice clients to return to your store by sending email campaigns advertising the product category from which they last purchased.

Making a (check)list and double-checking it

We’ve also produced a worklist for you to use as a guide for what you should be doing in the run-up to Christmas. 

 

  • Problems with Information Technology

  • Prepare your servers and IT infrastructure to handle increased website traffic. 

  • Prepare your internal communication to process and send orders as smoothly as possible.

  • Upgrade your phone lines to ensure that all consumer calls and inquiries are handled efficiently.

  • Make sure your website does not undergo any substantial changes in the following two months.

  • Make certain that no new development work is scheduled to be deployed during the sales season; you cannot afford any downtime.

  • Make sure you have a committed individual working on website upkeep during these critical months. 

Website Development

To entice customers, have a lovely Christmas design on your website.

Create a unique Christmas sale page right now so that consumers may place purchases ahead of time.

Create discount coupons for the pre-Christmas and Christmas seasons to give users extra reasons to purchase at your site.

Collect as many reviews as you can and display them to your clients (You can use the Trusted Shops review collector for this)

Make sure your Trustmark is visible, and that you can offer your customers a money-back guarantee for Trusted Shops.

Check to see whether the website’s navigation is simple and if the checkout process is not overly difficult.

Make sure you have adequate payment alternatives; you don’t want to lose consumers simply because they were unable to make a purchase owing to a lack of possibilities. 

  • Create a Christmas landing page and optimize it for Christmas-related keywords (Use Google Trends, keyword planner or any other SEO tool of your choice to select the right keywords) 

Logistics Planning

Ensure that you have adequate contracts in place with your logistics suppliers to accommodate the increase in business.

To prepare for the sales season, make sure you stock up on all of your hot sellers ahead of time. 

Distributors may run out of top sellers owing to excessive demand, so plan beforehand.

Examine your return policy and how you will manage returns. 

Marketing Planning

  • Have your Christmas page up and running, and begin the process of link building for your best sellers to acquire momentum on Google.
  • Set up your Google Ads ads right now, and talk to your agency for a pre-Christmas offer for your company to sell more before the busy season.
  • Ad costs should be budgeted carefully. go up before Christmas and try to start sales campaigns early to obtain a better price
  • If you want to buy a lot of ad space, you should do so right now to receive a better deal. 
  • Advertising expenses increase in November, and last-minute offers are difficult to come by. 
  • Check that your Google Stars are visible on all of your Google Ads. 
  • Try to collect 100 reviews as soon as possible so that Google may start presenting your ratings.
  • Prepare your offers; you may also get some unique ideas from our whitepaper, which is linked below.
  • Make arrangements with email marketing companies and produce a lovely Christmas HTML email to remind your clients of your continuing bargain. 

Advice in General

Make certain that your website does not contain any of these legal difficulties.

Prepare your material. Examine how you may utilize content marketing to boost sales.

Never underestimate the value of trust when it comes to selling. If you haven’t done so before.

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