In this article, we will see how you can make money through video streaming or in other words make money from your live video streaming.
- Launch ads
Advertising is another sure way to make money with your live video stream. There are two types of video ads – In-stream (compatible video ads) and In-Display (offline video ads). The pre-video ads are called direct line ads while the non-line ads are the viewers’ simultaneous viewing while watching the video.
Ads are a great way to monetize your video content, but they are deceptive. You need to play the ad, get the viewer to click on it, and at the same time make sure the viewer doesn’t get bored and leave your stream live. Also, major platforms like Facebook and YouTube have different rules for video streaming and advertising.
When to use ads – the best time would be when the creator or the person doing the live stream wants to take a break. Ad timing correctly – don’t leave viewers hanging in the middle of a sentence!
If you use live streaming on YouTube, you can play an ad at any time in your live video. However, try to let your audience know that a break is coming.
On Facebook, not all video broadcasters will have a chance to take a break. If your Facebook page showing live streams has more than 50,000 followers and more than 300 identical viewers at the same time in the last live video, you can take a break after 4 minutes.
If you want to maximize revenue from your live video streaming, you need to build traffic to your website or Facebook page. If you have a high number of visitors, the number of relevant viewers increases, so the chances of converting ads are high, which translates into increased revenue.
- Subscriptions / Pay per view
Another way to monetize your videos is to get your audience to subscribe or pay for your video. You can bring out the humor, give the audience a taste of the future. If viewers want to watch more, they need to subscribe to your page or pay for the video. Broadcast platforms such as Vimeo Live and IBM Cloud have built-in subscription features.
- Donations and Crowdfunding
A recent study by Deloitte Global found that “Donations are also an emerging feature of the business model of other live streaming platforms, including the platforms used to broadcast video games.” Many live streams ask their followers for donations and in return give them tangible gifts.
Bulk money is another way to monetize your video stream. Indiegogo, Kickstarter, and Patreon are just a few of the popular social media platforms. You need to create an account on these platforms, build your project, articulate your goals, and promote your project on other platforms, so people visit your project page and contribute to it.
Setting up a collaboration program is a sure way to monetize your video stream. It can take time to establish and give you the return you expect. The best part is that once you set it up, you can earn money as your video is very popular.
You need to connect first to compatibility platforms like Amazon and Flipkart. You can create videos about products sold on platforms. If you have a technology-focused video stream, you can choose those products. For example, a cell phone – you can create a video about mobile features, troubleshooting tips, great ways to customize a mobile phone, and much more. At the end of the video, direct the viewer to go to the product page on the collaborative platform. Every time a viewer clicks on your video and goes to the interactive site, you get a commission.
If your live streaming channel is popular, you can confidently go to the biggest players in the market for deals and sponsorship. Products do not appear to support the streaming of your video, you need to take the initiative and go to the right people. However, if you do that make sure you stay within your niche. Your video content must be in line with the product you are supporting.
- Sell your products
Live videos are a great opportunity to sell with a subconscious mind. For years, marketers have used this method to sell products and services to their audiences. However, you should remember that ignorant marketing only happens if you already build trust with your viewers. Market research shows that a person is more likely to buy a product if someone in his or her community group already buys it. That’s why promoters play a big role in advocacy. However, you do not have to sell your product directly when streaming a live video. Use the product and talk casually about its features and where one can buy it and get back to the main theme of your video. This can unwittingly encourage viewers to look at the product and buy it.
Live video streaming gives you plenty of space to test your love, share your ideas with your fans, and earn money. To make the most of your live video streaming, you can use a mix of the above 6 methods. The competition online is very high, so you need to keep working to get your fans to keep coming back to you. To keep your fans interested, your video content needs to be attractive, useful, and clear. Create great videos and build the next loyal fan – you can definitely see the profit you’ve invested.