Amazon is one of the world’s biggest and fastest online retailers. In a single day, Amazon ships up to 1.6 million packages. Many brands sell their products on the Amazon website, making it among the largest eCommerce retailers.
Millions of sellers are on Amazon, and the ultimate goal for any buyer is to purchase a product. A potential customer may not know who to buy from when faced with so many sellers posting products daily. To get prospects to buy your goods over your competitors’, it is vital to understand how Amazon search engine optimization (SEO) works.
How Amazon SEO Works
Amazon evaluates its search results in the same way Google does – through an algorithm. The search engine in question is known as A9. When users search keywords, the algorithm employs multiple parameters to arrange by relevancy the millions of products in its database.
The results are triggered by customers’ shopping preferences, previous purchases and more. Algorithms are mainly based on performance and relevance. If your keyword matches your customers’ search query, your product proves to be relevant. On the other hand, performance is contingent on how successfully your products sell.
Tips for Improving Your Amazon SEO
1. Conduct Effective Keyword Research
First, choose the best keywords for the products you are selling. Keyword selection is achieved by looking at the top-selling products with maximum reviews, going through the list and handpicking any related keywords that match your product.
This can be an exhausting process, so if you don’t have a lot of time on your hands, you might choose to use a free Amazon keyword tool to determine a keyword’s search volume.
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Keywords that contain more than three words are known as long-tail keywords. Most buyers on Amazon type in long-tail keywords to look for product listings. Once you find your keywords, you need to incorporate them in your listings and place them in product titles or descriptions.
When you’ve done this, your products will appear in the search results for those particular keywords.
2. Perfect Your Title
A title is the most effective way to grab your reader’s attention when it comes to relevance. Some tips for optimizing your product titles are:
- Include the name of your brand.
- Provide a vivid description of what your product does.
- Name a unique selling proposition (USP) of your product.
- Indicate the color, and if your product has different color options, mention them as well.
- Clarify the dimensions of the product.
- If necessary, mention the quality of your product.
To optimize your title, you need to place the most relevant keywords first. Avoid keyword stuffing in your title to keep your Amazon SEO in tip-top shape.
3. Manage Your Feedback
Feedback is key in any business. Positive reviews may cause buyers to purchase your product or come back for more, while negative reviews may affect a potential customer’s perception of your product. When you manage your product reviews, you automatically improve your Amazon SEO campaigns.
The products with four or more stars are generally found at the top of Amazon’s search results. Most of these products have great reviews from happy customers. It’s essential to convince your customers to drop their feedback after their experience with your products.
However, not all customers have something positive to say. And that’s okay! Take your time to reply to negative reviews and hopefully avoid deterring any future buyers. When you respond to complaints – like offering to replace damaged or broken goods – you encourage buyers to feel confident in your company. An effective response to your feedback, whether negative or positive, boosts your rankings on Amazon.
4. Product Images
When capturing a potential client on Amazon, let the picture do the talking. Images are proven to contribute greatly to the buying process.
Buyers can’t see your product in front of them. They depend on the product image to build trust in your product. Even after a customer sees different product listings, an outstanding product image can lure them back to your page. That’s why product images are key sales-boosters.
Amazon offers a “zoom” feature for images that gives customers a better glimpse of the product. When customers zoom in on an image, they want to see it from all angles and understand it better. As a product seller, you need to provide high-resolution images taken with an excellent camera.
Google images may not necessarily affect your Amazon SEO, but they contribute to your Amazon conversion rate. Your products’ listing performance also increases as you receive more sales.
5. Product Price
Most consumers are in search of the finest product at the most affordable price. Before you add a price tag to your product, you should first consider checking your competitors’ pricing on the same product.
Your competitors’ prices will determine the price range you will need to stay in. Be careful not to overprice, as overpricing your products can drastically reduce your Amazon SEO performance.
6. Use Bullet Points in Product Descriptions
When wondering what to post about your product, you’ll probably have plenty you want to say. After all, you want to convince your potential buyer about your product’s advantages compared to others on the market.
Your information shouldn’t be too complex for your customers to read or understand. It’s important to include your information in bullet form. Some product descriptions can be quite detailed, but your audience needs to be able to take in all the information.
Be sure not to fill your bullets with keywords; you can emphasize the main, specific features such as weight, size and color. Information in bullet points is easily digestible for readers, helping you improve conversions – and your Amazon ranking.
7. Product Availability
Sometimes a product may run out of stock, and it may take some time to replace it on your Amazon page. Having no stock of an item can make your product decrease in both rankings and potential buyers.
If you sell on multiple platforms, be sure to sync your inventory as a means of managing all your products. When stocking or sourcing, ensure you have a constant supply of your product. It can be discouraging when buyers search for a product they would like to purchase only to find it out of stock.
Why Should You Optimize Your Amazon SEO Ranking?
Generally, Amazon provides one of the best places to display your products and find potential buyers. It’s always a good idea to invest in optimizing your Amazon SEO to boost your sales, because it always pays off.
When you know what Amazon’s algorithm wants from you as the seller, you’re in the position to satisfy your customers with your listings. When you give your Amazon page the relevance it needs through Amazon SEO, you can expect increased sales, positive reviews and a bigger brand.
If you want to get support from an expert at Amazon SEO, you can check the best Amazon marketing agencies we have gathered for you.