B2B Marketing News: LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool

2020 October 2 eMarketer Insider Intelligence Chart

2020 October 2 eMarketer Insider Intelligence Chart

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images
Facebook will be relaxing strict text-in-ad-image ratio enforcement, while still encouraging the use of images that contain text in less than 20 percent of the image’s visible area, a move that could pave the way for new more text-heavy image options for marketers. Social Media Today

Google launches a work-tracking tool and Airtable rival, Tables
Google has rolled out Tables, a utility that provides new work-tracking options for uses including customer relationship management (CRM), project management, lightweight database without coding, automation and more, the search giant’s Area 120 incubator recently announced. TechCrunch

Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming
Instagram has launched a revision to its short-form vertical video offering and TikTok competitor Reels, which doubles the video length to 30 seconds and extends the recording timer function, among other refinements that come after Reels recent launch, the Facebook-owned firm announced. Social Media Today

Consumers and marketers at odds over ad preferences, Kantar study finds
Advertisers favor utilizing traditional mainstream social media platforms for digital ads, while consumers tend to be the most positive about ads seen on newer platforms, one of several findings of interest to online marketers in recently-released global survey data. Marketing Dive

Pinterest officially launches new Story Pins format in beta
Pinterest has launched Story Pins, its take on the widely-utilized stories format, incorporating a wide array of content types from text and images to video, and redefining the format by removing the ephemeral element present in offerings from other social media platforms, the firm has announced. TechCrunch

The B2B content that can help your sales team close
Survey data from multiple studies shows how B2B marketers are successfully creating content to be used at various stages of the buyer journey, and where content marketing priorities have been during 2020. ClickZ

2020 October 2 Statistics Image

LinkedIn Updates Marketing Partner Program with New Specialty Categories
LinkedIn (client) has refined its Marketing Partner Program to better guide businesses to helpful resources and partners in categories divided into planning, execution, and measurement, the Microsoft-owned professional platform recently announced. Social Media Today

New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues
Some 44 percent of marketers expect marketing technology spending levels to return to normal in 2021, while 67 percent also say that they have seen a negative impact due to the global pandemic in 2020, according to recently-released survey data. Demand Gen Report

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
64 percent of top consumer brands have begun investing in immersive digital experiences, with the technology credited in boosting consumer purchasing confidence by 9 percent in the U.S., while some 47 percent of consumers noted that they would pay more for products that could be personalized with immersive technology, according to newly-released survey data of interest to marketers looking to implement immersive experiences in the B2B realm. Marketing Dive

Americans Trust LinkedIn With Their Data, But They Are Wary of Facebook
LinkedIn (client) is the most trusted social media platform among U.S. users when it comes to personal data protections, topping Pinterest, Snapchat, Reddit, YouTube, and Instagram, while Facebook was the least-trusted platform, according to recently-released survey data of interest to digital marketers. Adweek


2020 October 2 Marketoonist Comic

A lighthearted look at “flipping the script” by Marketoonist Tom Fishburne — Marketoonist

Neuralink Brain Chip Comes Preloaded with Memories of New U2 Record — The Hard Times

This Can’t Be Real! 9 Mind-Blowing Links That Will Take You To Visible’s Website Where You Can Purchase Their Services — The Onion


  • Lee Odden — What’s Trending: Strengthen Your Strategy — LinkedIn (client)
  • Lee Odden — 12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns — Databox
  • TopRank Marketing / SAP — Improving Live Events When You Take Them Virtual with Ursula Ringham & Rachel Miller — Golden Spiral

Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.

Thanks for taking the time to join us for the weekly B2B marketing news, and we hope you’ll return again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool appeared first on B2B Marketing Blog – TopRank®.

24 thoughts on “B2B Marketing News: LinkedIn Tops Data Trust Survey, More Text Allowed In Facebook Ads, MarTech Spend Climbs To Pre-Pandemic Levels, & Google’s New Tables Tool”

  1. You have made some really good points there. I looked on the internet to learn more about the issue and found most individuals will go
    along with your views on this site.

  2. I do accept as true with all the concepts you have presented for your post.
    They’re very convincing and will definitely work.
    Still, the posts are too short for beginners. Could you please prolong them a
    little from next time? Thank you for the post.

  3. Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll
    just sum it up what I wrote and say, I’m thoroughly enjoying your blog.

    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any recommendations for inexperienced blog writers?
    I’d genuinely appreciate it.

  4. Today, while I was at work, my cousin stole my apple ipad and tested to see if it can survive
    a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now broken and
    she has 83 views. I know this is totally off topic but I had to share it with someone!

  5. I’m really enjoying the design and layout of your blog.

    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit
    more often. Did you hire out a designer to create your theme?

    Great work!

    Also visit my blog – CBD for dogs

  6. Heya are using WordPress for your site platform? I’m new
    to the blog world but I’m trying to get started and set up my own. Do you
    need any html coding knowledge to make your own blog?
    Any help would be really appreciated!

  7. Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out much.
    I am hoping to present one thing again and help others such as you
    helped me.

  8. First off I would like to say terrific blog!
    I had a quick question which I’d like to ask if you do not mind.
    I was curious to find out how you center yourself and
    clear your mind prior to writing. I’ve had difficulty clearing my
    mind in getting my thoughts out. I truly do take
    pleasure in writing but it just seems like the first 10 to 15
    minutes tend to be wasted just trying to figure out how to
    begin. Any recommendations or hints? Appreciate it!

  9. It’s a shame you don’t have a donate button! I’d without a doubt donate to this excellent blog!
    I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.

    I look forward to new updates and will talk about this blog with my Facebook group.
    Talk soon!

  10. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is
    added I get four emails with the same comment. Is there
    any way you can remove me from that service? Appreciate it!

  11. I think this is among the most important information for me.
    And i am glad reading your article. But wanna remark on some general things, The web site style is wonderful, the articles is really great :
    D. Good job, cheers


Leave a Comment

Share via
Copy link
Powered by Social Snap