Why do local SEO solutions matter to your business?
Local search is becoming increasingly popular as a means of marketing a business. For the first few years of internet marketing, business owners and marketers focused solely on search engine optimization (SEO).
Then, around 2009, social media became a marketing hot topic. Local search is a hot marketing topic right now.
According to HubSpot, 76 per cent of people who conduct a local search call a business.
The top search result receives 44% of all clicks. On average, the top three results receive 75% of all clicks.
Are you beginning to see how improving your local search results can result in more money in your pocket?
Do you want to know how to make that happen?
Continue reading to learn about 11 local SEO solutions that can help you improve your search rankings.
How does your website appear in search results now?
If you want to improve how your website appears in local search results, you should first understand how it currently appears.
This allows you to keep track of your progress as your search results change.
The key here is to recognise that people in different locations will receive different search results. Even if they are in the same city or room.
Google’s search results may differ depending on the device you are using, your search history, your Google account, and your IP address or location.
How can you get an accurate picture of how your website looks with so many variables?
A local search emulator can be used as a workaround. This will assist you in determining how you appear depending on location.
You can use a search emulator to change your location and see how your site appears throughout your service area.
Understand how your target audience will look for you.
Do you understand how your customer thinks? To put it another way, how will your customer find you?
To answer this question, you should ask yourself a series of questions.
- Is your customer at home or in the office?
- Is it a mobile device or a desktop computer?
- Are they looking in the late afternoon or late at night?
- What is the issue for which they seek assistance?
- What are the top 15-20 search terms/keywords that they would use to find you on Google?
Answering these questions will help you determine which keywords you should try to rank higher for.
You should also think about positioning yourself for long-tail keyword searches as opposed to broad searches.
Consider the distinction between searching for “fitness centres” and “fitness centres with a pool. Fitness centres will face far more competition, whereas fitness centres with pools will serve a genuine interest and face far less competition.
A three-pack has nothing to do with beer.
When you search for local businesses, you will currently see the top three search results. It used to be seven. As a result, increasing your ranking is more important than ever.
Filling out your MyBusiness listing, for example, can help with local SEO.
The procedure for claiming your listing is simple. Fill out your information by clicking on the above link. There is a verification procedure in place.
Google will send you a postcard with a PIN number. There must be a physical address.
Once that’s done, log in to your account and fill out your profile. Make sure your description provides a reason for people to contact you, and be as specific as possible.
Fill out your hours accurately, and upload a few images as well as your company logo.
Content, Content, and much More Content!
While these local SEO solutions are important, keep in mind that as important as it is to get people to visit your website, they also need a reason to stay there.
You can accomplish this by providing value to your site’s visitors.
The best way to add value is to create content that will entice visitors to return to your site again and again. That is how you gain people’s respect and trust.
There are case studies of businesses that used content marketing to increase revenue by 438 per cent.
Improve Your Website’s, Internal Links
Linking your website’s internal links together makes it easier for customers to use your website and increases link juice between pages.
Link juice is a method of informing search engines about the most important pages on your website.
One word of caution: It may be tempting to add a slew of internal links to all of your web pages when adding internal links. Do not attempt it!
You can maintain the quality of your links by including a few internal links on each page.
Obtain High-Quality Backlinks
The key to making backlinks work for local search is to obtain QUALITY links.
A scattergun approach to backlinks is no longer effective.
Throughout this article, we’ll go over a few different ways to get started (directories and Google’s My Business listings).
You can also get quality backlinks to your website by writing guest articles for industry and local publications.
What Is the Competition Up To?
Knowing where and how your competitors rank in search results can help you understand where your potential customers are going.
You’ll also learn quickly what keywords your competitors are attempting to rank for.
When conducting competitive research, keep the following points in mind:
Your top five to ten competitors
GoogleMyBusiness listing for each competitor. Examine the text and images for keywords and locations that they may be attempting to rank for.
Structured Data Markup & NAP
We can’t talk about your website without using some geek jargon.
NAP stands for “name, address, and phone number’. It cannot be overstated how important it is to ensure that these fields are accurate and consistent across your website and directory listings.
Structured markup, also known as Schema markup, is code on your website that instructs search engines on how your site should appear in search results.
This improves the usability of your search results.
This Kissmetrics resource walks you through the process of adding structured markup data to your website.
Customer Feedback Is Important
Customer reviews can influence not only rankings but also a customer’s purchase decision. When looking for a local business, more than 62 per cent of buyers consider online reviews to be important or very important.
You can request that your clients leave reviews on Google and Facebook. Additionally, look for existing reviews and respond to them.
You’ll demonstrate that you care about your company and its customers.
Assume you were looking for a pest control company in Concord, North Carolina. So you go online and look for pest control service reviews near Concord, NC.
You come across a company that you are unfamiliar with, but you decide to call because of a number of positive reviews.
Rank Photos and Videos
One aspect of local search that is often overlooked is the attempt to rank videos and images for keywords. This is most likely one of the simplest local SEO solutions.
Check that the image is relevant to the webpage.
Change the image file name from IMG 4323425 to something related to the keyword.
The higher the image appears on your page, the more likely it is to rank.
Fill in the image’s alt-text and description. Preferably with your keywords, but refrain from keyword stuffing.
When it comes to local SEO solutions, online directories are easy to overlook. Make sure your business is listed in the major online search directories, such as Yelp, Citysearch, MerchantCircle, and YP.com, to improve your local search results.
Is this to say you should submit your website to every directory? Certainly not. Remember what we said about backlinks earlier:
Quality does not imply quantity.
When listing your site, select the main directories listed above and include BingPlaces.
If you belong to a business organization or a chamber of commerce, take advantage of your membership by ensuring that your company is listed in their business directory.
It is critical to ensure that your listings are accurate and consistent.
You’re diluting the potential impact of your search results if you have listings all over the place with old addresses or phone numbers.